Nicole Reinhold

RESEARCH - FACILITATION - TRAINING

I'm a research & innovation consultant researching people's behavior, lifestyle and business trends and translating them into business practices. My research interest focus on the online domain and on how web tools influence market research practices. I have worked and published on online panels, new marketing practices, virtual worlds and qualitative online research methods.
I combine my research skills with consulting skills in facilitation and collaboration especially for innovation projects. My interests lie in complex B2B environments, new technology, and social media. Previously, I worked in R&D at Daimler Benz and E-Business within Philips Consumer Electronics and Philips Design.
Today I'm spitting my time between my assignment at Point-Blank-International and SOCRATIZE! I published and trained at Esomar, Philips and AIOR.

Publication List:

A. Bein & N. Reinhold (1998) Gaining time for your customer. VDI Conference: Schienengeführter Verkehr der Zukunft, Hamburg. (Best “young researcher” presentation)
N. Reinhold (1999) Systematic use of internetbased market research for mobility products. 10th Mini Euro Conference: Human Centered Processes, Brest.
A. Göritz / N. Reinhold / B. Batinic (2000) Vorteil durch Online Panels. In: Planung & Analyse, No. 6.
A. Göritz / N. Reinhold / B. Batinic (2002) Online Panels. In: Bernad Batinic, Michael Bosnjak und Ulf Reips (eds.) Online Social Science. Hofgräfe.
S. Kozlov / N.Reinhold (2007) Play or not to Play - Can companies learn to be n00bs, LFG, and lvl-up in Second Life? AIOR – Conference.
N. Reinhold / K. Lendup Bhutiaia (2007) The Virtual Homevisit – Identifying people’s insights in the virtual environment. ESOMAR Qualitative Research Conference.
N.Reinhold / K. Lendup Bhutiaia (2008) La visite virtuelle a domicile: Les motivations profondes des gens dans le monde virtuel. In : revue Francaise du Marketing, Decembre – No. 220

In 2007 and 2008 I gave guest lectures at the MBA program of the Bocconi University in Milano. I give workshops about online qualitative research at the ESOMAR Conferences in 2009 and 2010.